J Brand was founded in 2005 in Los Angeles, the original premium denim brand based in DTLA—starting a trend that continues to this day and defining the city as the denim capital of the world. At the brand’s first fittings, the designers renounced the relaxed fit that was mainstream at the time, and the first true skinny jean was born. As the first denim company to introduce a skinny silhouette to the global market, J Brand soon introduced other directional styles and fabrications: the Houlihan skinny cargo, the Maria high-rise skinny, and the trademark Photo Ready denim, among others.

J Brand aims to embody the elevated lifestyle of the modern consumer and they believe his or her approach to shopping is the same as his or her approach to everything else in life: elevated, pared back, and functional. J Brand create denim and ready-to-wear pieces that seamlessly fit into this lifestyle, with an emphasis on sustainability and a keen awareness of the impact we have on the world at large.