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South Parade is a contemporary lifestyle brand offering Street Chic Luxury basics. Inspired by pop culture and modern streetwear, it creates casual and simple silhouettes for a laid back yet sophisticated customer.

South Parade was founded by two globe-trotting designers seeking to elevate modern street style with cool, casual basics, designer graphic t-shirts, trendy sweaters, and unique tanks. While living in London, Spanish and Italian duo, Tania San Miguel and Lorenzo Stefanini, made it their mission to provide premium quality women’s basics with a chic, edgy approach. Their previous experience at world-class brands such as Burberry, Ferragamo, Pucci, and Tom Ford informed their philosophy and commitment to designer clothing for women, resulting in laid-back but sophisticated essentials.

The philosophy of South Parade is that basics should be anything but boring, and that you shouldn’t have to make a choice between high style and comfort. They focus on creating garments with unique details and an excellent fit, with a special emphasis on premium fabrics. Their sweaters are made from high-grade, plush cashmere, while most of their tanks and tees are made with a signature blend of smooth, soft modal and Peruvian Pima cotton.

South Parade
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