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In 2012 Donna utilised her expertise to launch her own denim based fashion brand DONNA IDA, which GRAZIA magazine hailed ‘Jeans Genius.’  The collection was inspired by Donna’s grandmother Ida who was known for her style in rural Australia. She made all her own patterns, and clothed the entire family as well as friends. Handbags, shoes and gloves all had to match.

Donna’s fashion ready to wear pieces are designed to capture your mood – whether it is a fun flirty top that you always feel confident in, or a cosy perfect weight cashmere jumper that you keep picking up day after day.

Donna Ida

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